How to Win More Security Contracts: 5 Proven Strategies to Grow Your Security Business

February 14, 2025

Securing security contracts isn’t just about offering the lowest price—it’s about proving your value, building trust, and leveraging the right tools to stand out. These are real strategies I used in my security operations to scale my business and win over more clients. If you’re ready to land more security contracts, here’s exactly how you can do it.

1. Master the Basics: Responsiveness is Your Secret Weapon

Want an instant competitive edge? Be more responsive. It’s that simple. Clients don’t necessarily expect you to have an immediate answer, but they do expect acknowledgment. Letting them know you’re on top of their request builds trust—and trust wins security contracts.

I’ve seen firsthand how responsiveness influences contract awards. Some government security vendor contracts even require vendors to return calls within 10 minutes. Why? Because too many companies failed at this basic step. Set yourself apart by prioritizing communication, and you’ll instantly gain an advantage.

2. Grow Organically with Your Current Clients

Your best source for new security services contracts? The clients you already have. Property managers often distribute contracts across multiple vendors to mitigate risk, but if you prove yourself as the most reliable and responsive partner, they’ll want to give you more business.

How to Stand Out:

  • Deliver actionable reports – Property managers don’t want to dig through 20-page PDFs to find key details. Make sure they get a clear, summarized view of important issues.

  • Focus on more than just security – While trespassing and vandalism matter, maintenance issues are reported more frequently. Acting as the property manager’s eyes and ears increases your value.

  • Make reporting seamless – Ensure your system captures routine activity without flooding reports with unnecessary clutter.

Vision InSites:

Our Insights Report offers an interactive, GPS-based view of security issues, automatically summarizing medium- and high-priority concerns into an easy-to-read format. Plus, built-in filters make finding critical information effortless. This is the kind of reporting that keeps clients coming back for more.

3. Build Your Online Credibility – Because Google Reviews Are Gold

A strong online presence can be the difference between winning and losing a security contract. Google reviews don’t just boost your ranking—they make your company look trustworthy to both prospective clients and new employees.

Pro Tip: Ask for a review after a successful incident resolution. If your team handled an issue exceptionally well, capitalize on that moment to request a testimonial. This strategy was one of my biggest organic growth drivers.

4. Leverage Technology to Outperform Competitors

The right technology can separate you from the pack. In my security operations, I embraced every innovation available, transitioning from outdated wand systems to real-time reporting. Here’s what made the biggest impact:

  • Body Cams – These weren’t just for accountability; they provided a first-person perspective that impressed clients and helped with training.

  • AI Dash Cams – Increased driver safety, improved officer accountability, and enhanced risk management.

  • Real-Time Reporting – Eliminated paperwork and gave clients instant visibility into security activity.

Vision InSites:

Our dynamic reporting and micro-trainings redefine private security. Reports are automatically categorized for precise data analytics, and our checkpoint-level micro-trainings ensure that even new officers provide consistent, high-quality service. This level of operational efficiency gives you a competitive edge in securing security services contracts.

 

A security officer records an open restricted gate with their body cam, providing clients with clear evidence of the response and security procedures followed.

5. Make Your Security Proposals Impossible to Ignore

We all know property managers often skip straight to the pricing section. But a professional, well-designed proposal can capture their attention and actually get them to read what sets you apart.

If your proposal looks like every other security company contract, you’ll be treated like just another vendor. Instead, craft a visually compelling and content-rich proposal that highlights:

  • Your unique approach to security

  • Advanced technology integration

  • Responsiveness and reporting efficiency

Unlock the Secret to Winning Security Contracts

We’ve created a professionally designed, fully templated proposal that our customers use to stand out and win more contracts. This exclusive template is available to our customers, helping them craft proposals that capture attention and secure deals.

Our service proposal templates are sleek, modern, and professional. Designed with contract-winning language, they showcase your security company’s value, helping you stand out from the competition.

By implementing these strategies, you’ll dramatically increase your chances of securing security contracts and growing your security business. Stay responsive, leverage your current clients, build online credibility, adopt the latest technology, and perfect your proposals.

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Ready to take your security company to the next level? Schedule a demo with Vision InSites today and see how our technology can help you win more security contracts.

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